On 2 June, we bring together customers, partners, and SAP experts for the first Swiss Customer Day – SAP Business One.
A full day dedicated to innovation, strategy, and real-world experience with SAP Business One — the trusted ERP solution helping small and mid-sized businesses run better, scale smarter, and innovate faster.
Set against the iconic backdrop of the KKL Luzern, this event is designed to connect strategy with execution and vision with practical results.
This is not a theoretical conference.
It is a practical, experience-driven forum for decision-makers.
| 8:00 - 9:00 | Registration and welcome coffee | |
| 9:00 - 9:10 | Welcome and introduction | Paulo Almeida & Alex Fleischer, Chief Growth Officer, SAP Schweiz AG |
| 9:10 - 9:30 | SAP Strategy and Vision for SME Market | Joost Tigelaar, Joel Harris , Vassiliki Mavraki |
| 9:30 - 10:00 | Product Roadmap for SAP Business One | Peter Dominik |
| 10:00 - 10:45 | Round Table 1 with Customers: Industry 4.0 | Final list of speakers will be shared soon |
| 10:45 - 11:15 | Coffee break | |
| 11:15 - 11:45 | Leading SMEs in the Age of AI | Sunnie J. Groeneveld | Read session description |
| 11:45 - 12:30 | Round Table 2 with Customers: SME Businesses with AI in SW | Final list of speakers will be shared soon |
| 12:30 - 14:00 | Lunch and network | |
| 14:00 - 14:30 | Phoenix + Customer 1: "Sharing & learn session" | Session details will be shared soon |
| 14:30 - 15:00 | DATA UNIT. Transformation Now – Web Client & AI in Action. Sharing & learning with WaterRower NOHRD Switzerland AG |
Read session description | Session in German  |
| 15:00 - 15:30 | ANG + Rinco Ultrasonics Group: "With SAP Business One around the world" | Read session description | Session in English  |
| 15:30 - 16:00 | Coffee break | |
| 16:00 - 16:30 | Agentil + TEOXANE: “From SME to Global Leader: How TEOXANE Drives Its Growth with SAP Business One.” | Read session description | Session in English |
| 16:30 - 17:00 | Partner 5 + Customer 5: "Sharing lesson learn session" | Session details will be shared soon |
| 17:00 - 17:30 | The Complexity Reduction Detective | Dr. Tadeusz Jodlowski | Read session description |
| 17:30 - 18:30 | Closing & Cocktail to Network | |
(*) All sessions will be conducted in English, with live translation into French, Italian, and German available through a standard headset system.
Register nowKKL Luzern
(Lucerne Culture and Congress Centre)
Europapl. 1, 6005 Luzern, Switzerland
Visit website
(Until full capacity is reached)
As AI reshapes the way work gets done, SME leaders face a new leadership task. They must decide where automation creates real value, where human judgment remains essential, and how to guide their people through change in a world that is moving faster than ever. This keynote looks at what that means in practice: how leaders navigate uncertainty, decide where AI is worth the investment, and bring their people along when the pressure to act is high but the right path is not always obvious.le through change in a world that is moving faster than ever. This keynote looks at what that means in practice: how leaders navigate uncertainty, decide where AI is worth the investment, and bring their people along when the pressure to act is high but the right path is not always obvious.
Experience firsthand, through a real customer use case with WaterRower NOHRD Switzerland AG, how the SAP Business One Web Client is used in day-to-day operations and delivers genuine added value.
WaterRower stands for the trade of high-quality, premium design and fitness equipment across Europe.
As an introduction, we will show the SAP Success Film or selected sequences (premiere at the KKL).
Patrick Pribilovic (Executive Board / Head of Project Management & Consulting) will present alongside Markus Wyss (Owner & CEO, WaterRower NOHRD Switzerland AG) a concrete use case, integrated data, and a tangible AI use case — live in the Web Client on stage.
Mr. Serge Patamia, CEO of Rinco Ultrasonics Group, will describe the implementation project with SAP Business One around the world (Switzerland, Germany, France, Poland, Italy, Spain, Denmark, Sweden, UK, USA, Mexico, India, Malaysia and China).
15 years of partnership, 250 users, a GxP-certified environment, and a strong innovation roadmap: discover the testimonial of a fast-growing Swiss SME pushing the boundaries of SAP Business One.
Every company wants to move faster.
Adopt AI faster. Innovate faster. Decide faster.
Yet most organizations are quietly drowning in something nobody talks about: complexity.
Too many processes. Too many meetings. Too many tools. Too much noise disguised as progress.
In this provocative closing keynote, Dr. Tadeusz Jodlowski takes the audience into the hidden world of organizational complexity and reveals why simplifying business is becoming the ultimate competitive advantage in the AI era.
Part detective story, part leadership wake-up call, this session challenges conventional thinking and shows how the most successful companies are learning to identify invisible friction, eliminate operational chaos, and create the clarity needed for real transformation.
Because the future does not belong to the companies that do more.
It belongs to the companies that make complexity disappear.
